As a start to the Media Studies music video, we did lots of research into what makes a good music video. After watching many different things we realised 'some' videos form to the same conventions. After noticing this occasional same objective, we decided to look and see if there was any theories that had to be applied to make a good conventional music video.
Andrew Goodwin applied features that all music videos should have.
Goodwin's features:
- Links between lyrics and visuals - (our music video follows this convention as when the lyrics "tears won't fall from my eyes" occurs, we show a clip of one of our actors crying, but then reversing the shot so the tears flies back up into the eye to show that he does not want to cry.)
- Links between music and visuals (our video follows this entirely as we continually cut to the beat, and as the song is of a very urban background, we show our video in an urban location and have various mise en scene approaches to this urban under layer, such as clothing, props, semiotics, gait and even the actual footage)
- Genre characteristics (as commented in the bullet point above, our genre is largely urban and hip hop, and we follow this genre perfectly as we use many hip hop video conventions such as having the video revolve around an attractive girl)
- Intertextuality reference (we follow one of the 4 pillars of hip hop - rapping)
- Notions of looking (we follow this theory as we generally show what is going on with the protagonist and with his mind, enhancing this by showing P.O.V shots and showing a lot of facial expressions. Also, show the smashing of a plate that he throws in slow motion, to indicate how he feels ; Anger, Broken heart.)
- Voyeurism (direct gaze, other people looking at artist, insight into artist life, screens and mirrors.)
- Demand of the record label (representation of artist)
- Performance based, narrative based or concept based music video (We follow a narrative based music video)
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