Costume

• Costume is essential for a music video, the costume must be presentable without having too much attention on the character as this could effect the outcome of understanding the video.
• The protagonist actor was made to dress up in very plain/casual clothes, this is to create the ordinary scenes, but as it was an urban hip hop video, he has his hood up in a variety of scenes just to capture the essence of the urban nature which the video revolves around.

• However the character seen as the artist, is dressed up more to look outstanding and 'hiphop' to add a cool hint to the video. This also adds to the film when the protagonist walks straight past the artist almost as if he is a 'ghost' in the video.

• The female character is presented in a costume, which is just a t-shirt and pants. However the t-shirt is long so nothing is showing because there is no nudity needed in the video as the idea can be conveyed through the use of acting also without nudity the film would not need to be classified under a age rating through the BBFC. If we were to use a professional actress we would use a more outstanding amount of nudity to add a greater sexual content to the video.

• The Antagonist is also in casual wear as they are not an important part of the video but are necessary to be there to express the view of being cheated on as there must be another character in the video to convey what they the female actress and the antagonist are up to.